Marketing integration
Mailchimp + HalftimeOS
Track subscriber growth and campaign open/click rates for one audience.
Why connect Mailchimp?
Your email list is a real, growing (or shrinking) asset. Track subscriber growth and how well your campaigns actually perform — open rate, click rate — on the same scorecard as everything else, instead of checking a separate dashboard nobody remembers to look at.
What you can track
-
Subscribers Common pick
Current active subscriber count for the selected audience — a snapshot, not date-ranged.
-
Average Open Rate Common pick
This audience's average campaign open rate.
-
Average Click Rate
This audience's average campaign click rate.
-
Campaigns Sent
Campaigns sent to this audience in the period.
How to connect Mailchimp
-
1
In HalftimeOS, go to Settings → Integrations and find Mailchimp.
-
2
Create a key in your Mailchimp account, then paste it here.
-
3
Paste the key into HalftimeOS — it's encrypted at rest and never shown again in plain text.
-
4
Pick which metrics to track (we suggest the common ones) and map each to a new or existing KPI on your scorecard.
Connect with an API key from your own account.
Questions people ask about Mailchimp
What does the Mailchimp integration do?
Your email list is a real, growing (or shrinking) asset. Track subscriber growth and how well your campaigns actually perform — open rate, click rate — on the same scorecard as everything else, instead of checking a separate dashboard nobody remembers to look at.
What metrics can I track from Mailchimp?
You can pull Subscribers, Average Open Rate, Average Click Rate, and Campaigns Sent onto your scorecard as KPIs, updated automatically instead of entered by hand.
How do I connect Mailchimp to HalftimeOS?
In HalftimeOS, go to Settings → Integrations and find Mailchimp. Create a key in your Mailchimp account, then paste it here. Paste the key into HalftimeOS — it's encrypted at rest and never shown again in plain text. Pick which metrics to track (we suggest the common ones) and map each to a new or existing KPI on your scorecard.
How often does the Mailchimp data update?
On whatever cadence matches the meeting the KPI feeds — you choose which meeting series and how many days ahead to pull, so the number's ready before that huddle starts, the same as any other integration in HalftimeOS.
Is my Mailchimp data secure?
Yes. Your Mailchimp credentials are encrypted at rest (AES-256-GCM) and scoped to your organization only. Connect with a restricted, read-only key where Mailchimp supports one, so HalftimeOS can never write back to your account.
Related integrations
Put Mailchimp on your scorecard.
Start free with one leader, then connect Mailchimp whenever you're ready — no card required.