Marketing integration
HubSpot + HalftimeOS
Track new leads, deals, and closed revenue straight from your CRM pipeline.
Why connect HubSpot?
Your pipeline already lives in HubSpot — new contacts, deals created, deals closed-won. Pulling those numbers straight from the CRM means the scorecard always matches what sales actually sees, instead of a manually-updated count that drifts by the time the huddle happens.
What you can track
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New Contacts Common pick
Contacts created in the period.
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New Deals Common pick
Deals created in the period.
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Deals Won Common pick
Deals that closed won in the period.
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Open Deals
Deals currently open right now — not date-ranged, a snapshot of the active pipeline.
How to connect HubSpot
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1
In HalftimeOS, go to Settings → Integrations and find HubSpot.
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2
Create a private app with read access to Contacts and Deals, then paste its access token here.
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3
Paste the key into HalftimeOS — it's encrypted at rest and never shown again in plain text.
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4
Pick which metrics to track (we suggest the common ones) and map each to a new or existing KPI on your scorecard.
Connect with an API key from your own account.
Questions people ask about HubSpot
What does the HubSpot integration do?
Your pipeline already lives in HubSpot — new contacts, deals created, deals closed-won. Pulling those numbers straight from the CRM means the scorecard always matches what sales actually sees, instead of a manually-updated count that drifts by the time the huddle happens.
What metrics can I track from HubSpot?
You can pull New Contacts, New Deals, Deals Won, and Open Deals onto your scorecard as KPIs, updated automatically instead of entered by hand.
How do I connect HubSpot to HalftimeOS?
In HalftimeOS, go to Settings → Integrations and find HubSpot. Create a private app with read access to Contacts and Deals, then paste its access token here. Paste the key into HalftimeOS — it's encrypted at rest and never shown again in plain text. Pick which metrics to track (we suggest the common ones) and map each to a new or existing KPI on your scorecard.
How often does the HubSpot data update?
On whatever cadence matches the meeting the KPI feeds — you choose which meeting series and how many days ahead to pull, so the number's ready before that huddle starts, the same as any other integration in HalftimeOS.
Is my HubSpot data secure?
Yes. Your HubSpot credentials are encrypted at rest (AES-256-GCM) and scoped to your organization only. Connect with a restricted, read-only key where HubSpot supports one, so HalftimeOS can never write back to your account.
Related integrations
Put HubSpot on your scorecard.
Start free with one leader, then connect HubSpot whenever you're ready — no card required.